Poultry Wormer

Our client wanted to launch a veterinary licensed wormer specifically for backyard poultry. Companion Consultancy’s work included:

Developing a logo and strong brand identity

Press campaign and PR around the launch and on an ongoing basis

Designing advertisements; planning and implementing a media campaign

Developing leaflets, posters, window stickers, detailer

POS production, including a ‘nest-like’ counter stand and branded ‘stress eggs’, plus a bright and bold mobile for in-store display.

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The Big Wiggly Campaign

In 2005, in partnership with a colleague, we launched the Big Wiggly campaign to highlight the dangers of worms and encourage pet owners to regularly worm their pets. Our initial proposal in April was quickly given the green light with the proviso that the campaign had to be delivered in its entirety by October.

Celebrity endorsement by Kim and Aggie

Mailings to vet practices

Registration and fulfillment, with production of customised packs

Production of leaflets, posters, T-shirts, branded merchandise, life-size POS.

Practice competitions

Press campaign in trade and consumer press

Customised regional press campaign, including named veterinary practices

Advertorials in high circulation titles

Bus side advertising campaign

Branded coach, hospitality and tour management

TV, web and radio press coverage

Total reach 50 million

As well as being a successful campaign from the client’s point of view, the agency won the Veterinary Marketing Award for consumer media for the Big Wiggly campaign.

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